Protecting innovation
Intangible assets are increasingly becoming a competitive tool. It is therefore crucial for a company to identify its non-material assets, to use them and above all to provide them with adequate protection. From inventions to technical improvements, from trademarks to patents, to distinctive company logos, shapes, designs and software. All elements which can be used strategically on the market as:
- negotiating instruments, both offensive and defensive (against the competition, to erect entrance barriers and achieve dominant positions);
- marketingtools (they help to enhance the company image);
- asset generators (property to be capitalized, cash flow from licences and transfers).
We support the company in becoming aware of its non-material wealth. In particular we provide the following services:
- initial introduction (support in strategic choices, contacts with specialist consultants, etc.);
- support in the design, industrialization, implementation, exploitation and marketing of innovative technology (including through institutional networks);
awareness raising in the area through specific support measures and initiatives in collaboration with experts in the field.
